Analyze Google Ads Profit Across Multiple Ad Accounts in Shopify
Track google ads spend on shopify when you run more than one ad account, and see your true google ads profit alongside store revenue, costs, and margin.
If you run one Shopify store through more than one Google Ads account, your google ads profit is almost impossible to see in one place. Spend sits in two dashboards, campaigns live under two logins, and the number that actually matters, what each dollar of ad spend leaves behind after Shopify costs, never gets calculated. This article walks through why that gap exists, what a proper way to track google ads spend on shopify should give you, and how Bloom brings both accounts into a single view of google ads profit.
Key takeaways
Google ads profit is what remains from ad-driven revenue after you subtract ad spend and the Shopify costs tied to those orders.
Running multiple Google Ads accounts for one Shopify store fragments spend, campaigns, and attribution across separate dashboards.
Manually combining accounts to see total spend takes time and still does not connect spend to profit.
Bloom lets you connect up to two Google Ads accounts, choose which accounts and campaigns to sync, and view combined spend alongside Shopify revenue, costs, and profit.
Bloom also tracks the customer journey across campaigns from both accounts, so attribution is not split by login.
What Google ads profit actually means for a Shopify store
Google ads profit, for a Shopify merchant, is not the same as return on ad spend inside Google Ads. It is what you have left when you take the revenue those ads drove, subtract the ad spend that drove it, and then subtract the Shopify costs tied to those orders.
That means a real google ads profit view depends on three things being in the same place:
All of your Google Ads spend, including every account pointing at the store.
The revenue those ads produced, from your Shopify sales data.
The costs tied to that revenue, so you are comparing spend against profit, not just top-line revenue.
If any of those three lives in a different tool, in a different login, or in a spreadsheet that gets updated once a month, your google ads profit number is a guess.
What you need to track Google ads spend on Shopify properly
A tracking setup that actually gives you google ads profit for a Shopify store has to do a few specific things:
Combine every Google Ads account you run for the store, so total ad spend is one number and not a sum you calculate by hand.
Let you choose what to include, at the account level and at the campaign level, so testing accounts or unrelated campaigns do not pollute the number.
Sit next to your Shopify revenue, costs, and profit data, so ad spend can be compared to the profit it produced instead of just the revenue it produced.
Surface the marketing metrics that actually drive profit decisions, such as POAS, BE ROAS, CAC, and AMER, so you are not stuck reading ROAS in isolation.
Attribute the customer journey across accounts, not one account at a time, so a shopper who touched campaigns in both accounts is counted once and traced across both.
Update without a manual export, so the numbers you look at on a Monday morning are current, not last month's.
Those are the things missing when you look at each Google Ads account separately. They are also the things Bloom is built to do for a Shopify store.
How Bloom combines multiple Google Ads accounts into one view
Bloom lets you connect up to two Google Ads accounts to the same Bloom account, pick what you want to include, and see combined spend and performance next to your Shopify data.
The setup runs in three steps:
Step 1: Connect your Google Ads accounts
Go to your Google Ads integration in Bloom. Connect your first Google Ads account, then connect your second Google Ads account.
Step 2: Select what you want to sync
Select the Google Ads accounts you want to include. You can also choose the specific campaigns you want Bloom to sync. This gives you control over which advertising data is included, so a test account or an unrelated campaign does not get counted.
Step 3: View combined performance
Bloom syncs the selected data. Ad spend from the selected accounts is combined, and you see the combined spend along with other available Google Ads metrics next to your Shopify sales and profit metrics.
How Bloom tracks the customer journey across Google Ads accounts
Combining spend is half the picture. The other half is attribution, and this is where analyzing accounts separately falls apart hardest.
When you connect both Google Ads accounts to Bloom, you can bring advertising activity from both accounts into your Marketing Attribution data. Bloom then tracks the customer journey across campaigns from both accounts, so you can see which Google Ads campaigns and touchpoints actually contributed to a customer's purchase.
Instead of analyzing the journey separately for each Google Ads account, you view the journey together in Bloom. That matters most when your two accounts are set up for different jobs, for example different campaigns, regions, brands, or advertising strategies, because those are exactly the setups where a shopper is most likely to cross accounts on their way to a purchase.
Combined attribution data gives a more complete view of how your Google Ads activity contributes to conversions and revenue, and that view is what makes google ads profit trustworthy.
Bring your Google ads profit into one place
If your Google Ads spend for one Shopify store lives in two accounts today, the fastest path to a real google ads profit number is not another spreadsheet. Connect both Google Ads accounts to Bloom, choose the accounts and campaigns you want to include, and see combined spend, combined attribution, and Shopify revenue, costs, and profit in one view.
Frequently asked questions
How do I track google ads spend on shopify when I run more than one Google Ads account?
Connect each Google Ads account to a tool that can sync them into a single view alongside Shopify data. In Bloom, you can connect up to two Google Ads accounts, select the accounts and campaigns to sync, and see combined spend next to your Shopify revenue, costs, and profit.
Why is my google ads profit hard to see when I run more than one account?
Because spend, campaigns, and attribution sit in separate dashboards. You can see part of the picture in each account, but total spend, cross-account attribution, and profit against Shopify costs never come together unless a tool combines them.
Can I connect two Google Ads accounts to the same Shopify store in Bloom?
Yes. Bloom lets you connect up to two Google Ads accounts to the same Bloom account and sync data from both.
Can I choose which campaigns Bloom syncs?
Yes. After connecting your Google Ads accounts, you can select the specific accounts and campaigns you want Bloom to sync, so unrelated or test campaigns are not included in your numbers.
How does Bloom help with customer journey attribution across two Google Ads accounts?
Bloom brings activity from both connected Google Ads accounts into your Marketing Attribution data and tracks the customer journey across campaigns from both accounts, so touchpoints in either account are counted in the same journey.
Know Your Real Profit And
The Ads That Actually Sell.
No need to spend. Just try it on your store.
