Why Choose Bloom Over Sellerboard for Shopify

Sellerboard for Shopify works well for core profit tracking, but it was built for Amazon first. It tracks profit and loss (P&L), cost of goods sold (COGS), and product-level margins. Its Shopify feature set stays close to traditional P&L reporting.

If you run a Shopify store and want deeper marketing attribution, email profitability, and AI-driven insights, Bloom is the strongest Sellerboard alternative. Bloom was built for Shopify first. It uses first-party click tracking, six attribution models, and a layered contribution margin view (CM1, CM2, CM3) that shows exactly where profit is made and lost.

This guide compares Sellerboard and Bloom across profit tracking, costs, product profitability, attribution, pricing, and AI insights, so you can pick the right fit for your store.

Key Takeaways

• Sellerboard works on Shopify but was designed for Amazon, so its Shopify tools center on P&L and COGS.

• Bloom is built for Shopify first and adds email profitability, six attribution models, and a layered CM1/CM2/CM3 profit view.

• Sellerboard uses UTM-based attribution with two models. Bloom uses first-party click tracking with a lookback window of up to 90 days.

• Sellerboard prices by order volume, starting at $9/month. Bloom includes unlimited orders and prices by features, starting at $20/month.

• Choose Sellerboard if your business is Amazon-first. Choose Bloom if you want deep Shopify profitability and marketing analysis in one place.

Sellerboard vs Bloom: Key Features at a Glance

P&L Tracking

Both tools show your true profit, but they present it differently.

How Sellerboard Tracks Profit

Sellerboard's P&L table brings revenue and costs into one view. It tracks advertising, shipping, marketing fees, variable expenses, taxes, and duties. It also shows metrics like total orders, average order value (AOV), blended ROAS, blended POAS, and ROI. After costs, it shows net profit and net profit margin. You can also view profitability for a single country.

Sellerboard follows a traditional P&L flow: sales, then COGS, then marketing, then expenses, then net profit.

How Bloom Tracks Profit

Bloom uses a layered contribution margin view to show where profit is made and lost:

• CM1: gross profit after cost of goods sold (COGS)

• CM2: profit after fulfillment costs

• CM3: profit after marketing spend

Operating expenses come off CM3 to reach net profit. Bloom calculates every layer for you inside the profit view. Its flow looks like this: GMV, then net revenue, then CM1, then CM2, then CM3, then operating expenses, then net profit.

The Difference

Sellerboard gives you a clean bottom-line P&L. Bloom breaks profit into layers so you can see exactly where margin leaks. If you want a quick net profit number, Sellerboard delivers it. If you want to trace profit step by step, Bloom's contribution margin view shows more.

Cost and Expense Tracking

Both tools track the costs you need for accurate profit.

Sellerboard tracks shipping costs, variable costs, indirect expenses, marketing fees, taxes and duties, COGS, and payment fees. You can set shipping costs by units sold, package weight, or order value. You can manage COGS by batch and period.

Bloom tracks product costs from Shopify or custom costs per variant, shipping and shipping label fees, transaction and payment gateway fees, fulfillment fees, discounts and refunds, operating expenses, and taxes and duties. You can set shipping rates by quantity, weight, order value, region, and date. You can manage COGS by batch and period.

The Difference

The main gap is shipping flexibility. Sellerboard supports shipping rates by quantity, weight, and order value. Bloom adds date-based rates. Date-based rates let you set different shipping costs for specific periods, like festivals, seasonal promotions, or peak season. That keeps shipping costs accurate when your rates change through the year.

Product and Order Profitability

Both tools break profit down to the product and order level. Bloom adds deeper segmentation.

Sellerboard shows profitability by product and variant, with metrics like ad spend and returned quantity. At the order level, it shows units sold, sales, coupons, and other costs.

Bloom goes further at the product level. You can:

• Identify top to low performing products

• Analyze profit across any date range

• Filter by product name, variant, vendor, tags, status, and product type

• Track ad spend, net profit, and margins by product type

At the order level, Bloom shows a full cost breakdown, including discounts, fulfillment costs, and taxes.

Bloom also includes Product Intelligence, which uses visual signals to flag opportunities and risks:

• Instant decision signals: marks products as Profit Makers, Margin Traps, and more

• True profitability: combines sales, margins, discounts, refunds, and ad performance

• Trend and momentum tracking: highlights rising winners, declining products, and new margin issues

The Difference

Sellerboard gives you structured product and order reports. Bloom adds segmentation and Product Intelligence, so you can see which products drive profit, which hurt margins, and how that changes over time.

Marketing Analytics & Attribution: Sellerboard vs Bloom

Attribution is the biggest difference between the two tools.

Sellerboard Attribution

Sellerboard uses UTM-based attribution. It pulls ad data from your platforms into one place. You can select date ranges, filter by ad platform, and view platform-level profitability. It offers two attribution models: First Visit and Last Visit. It does not offer a dedicated lookback window, so attribution stays inside your selected date range. Because it relies on UTM parameters, iOS privacy rules and ad blockers can reduce visibility and under-report conversions.

Bloom Attribution

Bloom uses first-party click-based tracking to connect ad clicks to conversions. It supports six attribution models:

• First Click

• Last Click

• Linear Paid

• Linear

• Any Click

• Last Non-Direct

Bloom also supports lookback windows of up to 90 days. You can analyze profitability by channel, campaign, ad set, and individual ad.

The Difference

Sellerboard gives you UTM tracking, two models, and date-range attribution. Bloom gives you first-party tracking, six models, and up to a 90-day lookback. Bloom shows more of the customer journey and more granular ad profitability.

Pricing Comparison: Sellerboard vs. Bloom

The two tools price differently. Sellerboard prices by order volume. Bloom prices by features.

Sellerboard Pricing

Price rises with monthly orders:

• $9/month: up to 600 orders

• $19/month: up to 1,800 orders

• $39/month: up to 5,400 orders

• $79/month: unlimited orders

Bloom Pricing

Every plan includes unlimited orders. Price rises with features:

• Sprout, $20/month: Profit tracking, order-level profitability, marketing metrics, COGS and shipping inputs, and dashboard reporting with funnel insights

• Grow, $40/month: Everything in Sprout, plus Product Intelligence, product-level insights, customer LTV, Klaviyo email profitability, multi-market support, Amazon Ads, and Amazon expense and sales

• Flourish, $80/month: Everything in Grow, plus advanced attribution, country-level ROAS and profit insights, dedicated support, AI-driven insights, and upcoming features like profit forecasting

The Difference

Sellerboard suits stores that want a low entry price and simple volume tiers. Bloom suits stores that process high order volumes or want to pay for depth of analytics rather than order count. Every Bloom plan keeps orders unlimited, so your bill does not climb as sales grow.

What AI Insights does Each Tool Offer?

Sellerboard shows business data. Bloom turns data into recommendations.

Sellerboard presents raw performance data for periods like yesterday, month to date, current month, and previous month. You read the data and decide what to do.

Bloom adds actionable insights. For products, it covers Product Performance, Product Ads, and Product Momentum. It flags top and low performers and explains why in plain English. It can rank products by priority: Critical, High, or Low.

Bloom also gives country-level insights, so you know which markets to scale, hold, fix, or cut. Its Marketing Efficiency feature shows customer value, tells you whether your ads are profitable, and recommends next steps based on your store data.

Bloom MCP and AI Chat

Bloom connects to ChatGPT and Claude through Bloom MCP. You can ask one question and get a read on your store's performance and true profit, instead of reviewing several dashboards by hand.

The Difference

Sellerboard shows the data. Bloom explains what the data means and what to do next.

Which Sellerboard Alternative is Best for Shopify?

For Shopify merchants, Bloom is the strongest Sellerboard alternative. It was built for Shopify first, and it covers the areas where a Shopify store needs the most depth:

• First-party attribution with six models and up to a 90-day lookback

• Email profitability, which Sellerboard does not offer

• Layered contribution margin reporting (CM1, CM2, CM3)

• Product Intelligence for product-level decisions

• AI insights through Bloom MCP

Sellerboard remains a solid choice if Amazon is your main channel. For Shopify-first stores that want profit and marketing analysis in one place, Bloom is the better fit.

Bottom Line

Choose Sellerboard if your business is Amazon-first. It gives Amazon sellers a wide, flexible feature set and a low entry price.

Choose Bloom if Shopify is your main channel and you want detailed profitability, full marketing attribution, and a complete view of the customer journey in one place. Bloom focuses on Shopify and also offers Amazon integration for Shopify users.

See where your Shopify profit really comes from. Track true profit, attribution, and product performance in one dashboard with Bloom.

Frequently Asked Questions

Does Sellerboard work for Shopify?

Yes. Sellerboard connects to Shopify and tracks profit and loss, COGS, shipping, and product-level margins. It was built for Amazon first, so its Shopify features center on core P&L reporting.

What is the best Sellerboard alternative for Shopify?

Bloom is the strongest Sellerboard alternative for Shopify stores. It was built for Shopify first and adds email profitability, first-party attribution with six models, layered contribution margin reporting, and AI insights.

Does Sellerboard track email profitability?

No. Sellerboard does not offer email analytics or email profitability. Bloom tracks email profitability, including Klaviyo email profit on its Grow plan and above.

How is Bloom attribution different from Sellerboard attribution?

Sellerboard uses UTM-based tracking with two attribution models and no dedicated lookback window. Bloom uses first-party click tracking with six models and lookback windows of up to 90 days, so it captures more of the customer journey.

Is Sellerboard or Bloom cheaper?

Sellerboard starts lower at $9 per month, but it caps orders by tier. Bloom starts at $20 per month with unlimited orders on every plan. Sellerboard prices by order volume, while Bloom prices by features.

Can Bloom connect to AI tools?

Yes. Bloom connects to ChatGPT and Claude through Bloom MCP. You can ask about store performance and true profit in one prompt instead of checking several dashboards.