See which products earn after costs and ads, which deserve more budget and which need fixing.
Product ROAS vs breakeven
Linen Shirt
Product ROAS
7.1x
Breakeven ROAS
1.8x
Verdict
Worth scaling
Variants · Linen Shirt
Sand / M
48% margin
Navy / L
43% margin
White / S
32% margin
Most profitable
Sand / M
Revenue Trap
Silk Scarf
Net sales
$13,280
Profit after ads
−$1,340
Discounts & refunds
21% of sales
Stock cost tied up
All products
Stock cost
$13,230
Canvas Tote · 420 units
$6,300
Last sale
60 days ago
PROFIT AFTER ADS · LAST 30 DAYS
$25,310
From $68,420 in product sales
Linen Shirt
$12,480
Canvas Tote
$8,960
Wool Beanie
$5,210
Silk Scarf
−$1,340
12 Profit Stars · +$21,400 profit after ads
Your sales reports tell you what’s selling, not how much money you’re actually keeping. And the difference can be expensive.
01 // THE HIDDEN COST
Flip back
Top seller · Last 30 days
Sales rank
#1
Profit rank
#9
Net sales
$24,800
COGS
−$11,900
Shipping & discounts
−$11,700
You keep
$1,200
Tap to reveal the hidden cost
02 // THE HIDDEN COST
Flip back
Silk Scarf · Facebook Catalogue
Product ROAS
6.0x
Breakeven
15.4x
Ad revenue
$13,280
Ad spend
$2,200
Profit after ads
−$1,340
Tap to reveal the hidden cost
03 // THE HIDDEN COST
Flip back
Stock vs sales · Last 60 days
Canvas Tote
420
Sand / M
12
Tote sold
0 units
Sand / M stock lasts
3 days
Cash tied up
$6,300
Tap to reveal the hidden cost
$10,000 in product sales doesn’t put $10,000 in your pocket. Bloom brings together sales, costs and ad spend, so you see what’s left.
Stop jumping between sales reports, ad dashboards and spreadsheets to work out what’s making money.
Bloom spots the winners, hidden opportunities and profit drains across your catalogue, so you spend less time analysing and more time deciding.
PROFIT STAR
High sales, high margin
12
products
Profit after ads
+$21,400
Avg margin
41%
Profit Star
Your proven winners. Keep them stocked and selling.
REVENUE TRAP
High sales, low margin
5
products
Net sales
$38,900
Avg margin
6%
Revenue Trap
Strong sales, weak profit. Find out what’s eating your margin.
HIDDEN GEM
High margin, low sales
7
products
Avg margin
52%
Share of sales
4%
Hidden Gem
High margins, low visibility. Spot products worth promoting.
MONEY PIT
Ads lose money
3
products
Ad spend
$4,800
Profit after ads
−$2,150
Money Pit
Ads are costing more than they return. Know where to investigate.
Set your own thresholds to match your margins and business goals.
TAKE ACTION
Turn Product Insights Into Profitable Decisions
Know where to spend more, what to fix and when to cut your losses.
Put More Budget Behind Profitable Products
Compare ROAS with breakeven ROAS to find products worth scaling.
Fix Margins Before Pushing More Sales
Spot products where pricing or costs are hurting profit.
Restock Winners, Clear Dead Stock
Keep fast sellers stocked and free up cash from slow movers.
Stop Discounts Eating Your Profit
Find products where discounts and refunds are shrinking margins.
Scale check · Linen Shirt
Worth scaling
Product ROAS
7.1x
Breakeven ROAS
1.8x
Profit after ads
$12,480
Ad spend
$4,120
Next step:
raise this product’s ad budget in small steps while ROAS stays above 1.8x.
Margin check · Silk Scarf
Fix margin first
Price
$58.00
COGS per unit
$31.00
up from $24.00
Shipping & fees per unit
$9.40
Margin before ads
30%, was 42%
Next step:
review the supplier price or raise the retail price before adding ad spend.
Stock · Last 60 days
Linen Shirt · Sand / M
Restock in 3 days
12 left · sells 4 a day
48% margin
Canvas Tote · Olive
No sales in 60 days
420 left · stock cost
$6,300 tied up
Next step:
reorder Sand / M now and bundle the Olive tote to free up cash.
Discounts & refunds · Silk Scarf
21% of sales
Gross sales
$16,900
Discounts
−$2,480
Refunds
−$1,140
Net sales
$13,280
Next step:
take Silk Scarf out of sitewide discount codes.
Merchants use Bloom to understand their numbers and make better decisions about their stores.
Goal Zero
United States
We tried a few different profit analytics apps before landing on Bloom, and they were the only ones flexible enough to handle our shipping, handling, and fulfillment cost setup.
