See Your Store’s Profit Story
See Your Store’s Profit Story
on One Screen
on One Screen
Bloom turns your Shopify store and every connected app into clean, visual reports, so you can make decisions without the spreadsheet grind.
Bloom turns your Shopify store and every connected app into clean, visual reports, so you can make decisions without the spreadsheet grind.
Connected sources
9 connected
STORE
Shopify
Orders, refunds, product costs
Synced
ADS
Google Ads
Spend and conversions
Synced
Meta Ads
Spend and purchases
Synced
TikTok Ads
Spend and conversions
Synced
SHIPPING
ShipStation
Label and postage costs
Synced
ShipHero
Fulfilment and shipping costs
Synced
Bob Go
Courier and delivery costs
Synced
APPS
Klaviyo
Email revenue and orders
Synced
Google Analytics 4
Sessions and conversions
Synced
Cleaned and matched
Dashboard
Overview
Custom Dashboard
22 Sep – 21 Oct 2026
Net revenue
$63,814
+8.3%
from $58,920
Ad spend
$24,600
+15.5%
from $21,300
Shipping costs
$6,840
+5.2%
from $6,502
Net profit
$10,729
+4.1%
from $10,307
Revenue to Profit
Weekly
View Profit & Loss
Cost of goods sold
Fulfilment
Marketing
Operating expenses
Net profit
Check Your Whole Business in a Few Scrolls
Check Your Whole Business in a Few Scrolls
Bloom lays out your data so problems stand out, and you can act before they grow.
Bloom lays out your data so problems stand out, and you can act before they grow.
1
Revenue to profit
See how much each cost takes between sales and net profit.
2
Margin waterfall
See how much margin you keep at gross and contribution level.
3
Marketing performance
See the marketing metrics that drive growth in one place.
4
Visitors to customers
See how new and returning customers contribute to revenue.
5
Product sales and profit
See your top sellers, sales value and most profitable products.
Revenue to Profit
Last 8 weeks
View detailed Profit & Loss
Cost share of revenue
COGS %
Fulfilment %
Marketing %
Operating %
Net margin %
13 Oct
Cost of goods sold
22.2%
Fulfilment
15.3%
Marketing
44.7%
Operating expenses
0.5%
Net margin
17.3%
Revenue Breakdown
$63.8k
Net revenue
Cost of goods sold
$14,320
Fulfilment
$9,712
Marketing
$27,053
Operating expenses
$2,000
Net profit
$10,729
Margin Waterfall
22 Sep – 21 Oct 2026
From net revenue to net profit
Profit level
Cost taken out
Gross margin
77.6%
+0.4 pts
from 77.2%
Contribution margin
17.3%
−1.1 pts
from 18.4%
Net margin
16.8%
−0.7 pts
from 17.5%
Marketing Performance
22 Sep – 21 Oct 2026
See how these metrics work
Blended ROAS
2.3x
+0.2x
from 2.1x
aMER (new customers)
1.8x
+0.1x
from 1.7x
POAS
1.4x
+0.1x
from 1.3x
Breakeven ROAS
1.2x
+0.1x
from 1.1x
CAC
$23
+$3
from $20
Profit per new customer
$5
+$1
from $4
New customer revenue
64.0%
+2.1 pts
from 61.9%
Ad spend
$24,600
+15.5%
from $21,300
Ad spend and MER by week
Ad spend
MER
Visitors to Customers
22 Sep – 21 Oct 2026
Sessions
48,160
+6.2%
from 45,350
Conversion rate
2.5%
+0.1 pts
from 2.4%
New customers
612
+13.3%
from 540
Repeat customers
418
+4.0%
from 402
Customer Type
Revenue by week
New customers
Repeat customers
New customer %
Repeat customer %
Product Sales and Profit
22 Sep – 21 Oct 2026
Units Sold
463
Units sold
Linen Shirt
142
Skincare Set
120
Canvas Tote
96
Classic Hoodie
58
Travel Bag
47
Top 5 Sold Items
View all
PRODUCT
UNITS SOLD
PRODUCT SALES
PROFIT
LS
Linen Shirt
142
$11,000
$4,177
SS
Skincare Set
120
$6,000
−$540
CT
Canvas Tote
96
$7,860
$2,674
CH
Classic Hoodie
58
$6,440
$1,352
TB
Travel Bag
47
$5,170
$310
Loses money
Skincare Set is your second-best seller and the only product in the red.
1
Revenue to profit
See how much each cost takes between sales and net profit.
2
Margin waterfall
See how much margin you keep at gross and contribution level.
3
Marketing performance
See the marketing metrics that drive growth in one place.
4
Visitors to customers
See how new and returning customers contribute to revenue.
5
Product sales and profit
See your top sellers, sales value and most profitable products.
Revenue to Profit
Last 8 weeks
View detailed Profit & Loss
Cost share of revenue
COGS %
Fulfilment %
Marketing %
Operating %
Net margin %
13 Oct
Cost of goods sold
22.2%
Fulfilment
15.3%
Marketing
44.7%
Operating expenses
0.5%
Net margin
17.3%
Revenue Breakdown
$63.8k
Net revenue
Cost of goods sold
$14,320
Fulfilment
$9,712
Marketing
$27,053
Operating expenses
$2,000
Net profit
$10,729
Margin Waterfall
22 Sep – 21 Oct 2026
From net revenue to net profit
Profit level
Cost taken out
Gross margin
77.6%
+0.4 pts
from 77.2%
Contribution margin
17.3%
−1.1 pts
from 18.4%
Net margin
16.8%
−0.7 pts
from 17.5%
Marketing Performance
22 Sep – 21 Oct 2026
See how these metrics work
Blended ROAS
2.3x
+0.2x
from 2.1x
aMER (new customers)
1.8x
+0.1x
from 1.7x
POAS
1.4x
+0.1x
from 1.3x
Breakeven ROAS
1.2x
+0.1x
from 1.1x
CAC
$23
+$3
from $20
Profit per new customer
$5
+$1
from $4
New customer revenue
64.0%
+2.1 pts
from 61.9%
Ad spend
$24,600
+15.5%
from $21,300
Ad spend and MER by week
Ad spend
MER
Visitors to Customers
22 Sep – 21 Oct 2026
Sessions
48,160
+6.2%
from 45,350
Conversion rate
2.5%
+0.1 pts
from 2.4%
New customers
612
+13.3%
from 540
Repeat customers
418
+4.0%
from 402
Customer Type
Revenue by week
New customers
Repeat customers
New customer %
Repeat customer %
Product Sales and Profit
22 Sep – 21 Oct 2026
Units Sold
463
Units sold
Linen Shirt
142
Skincare Set
120
Canvas Tote
96
Classic Hoodie
58
Travel Bag
47
Top 5 Sold Items
View all
PRODUCT
SOLD
SALES
PROFIT
LS
Linen Shirt
$11,000
$4,177
SS
Skincare Set
120
$6,000
−$540
CT
Canvas Tote
96
$7,860
$2,674
CH
Classic Hoodie
58
$6,440
$1,352
TB
Travel Bag
47
$5,170
$310
Loses money
Skincare Set is your second-best seller and the only product in the red.
1
Revenue to profit
See how much each cost takes between sales and net profit.
2
Margin waterfall
See how much margin you keep at gross and contribution level.
3
Marketing performance
See the marketing metrics that drive growth in one place.
4
Visitors to customers
See how new and returning customers contribute to revenue.
5
Product sales and profit
See your top sellers, sales value and most profitable products.
Revenue to Profit
Last 8 weeks
View detailed Profit & Loss
Cost share of revenue
COGS %
Fulfilment %
Marketing %
Operating %
Net margin %
13 Oct
Cost of goods sold
22.2%
Fulfilment
15.3%
Marketing
44.7%
Operating expenses
0.5%
Net margin
17.3%
Revenue Breakdown
$63.8k
Net revenue
Cost of goods sold
$14,320
Fulfilment
$9,712
Marketing
$27,053
Operating expenses
$2,000
Net profit
$10,729
Margin Waterfall
22 Sep – 21 Oct 2026
From net revenue to net profit
Profit level
Cost taken out
Gross margin
77.6%
+0.4 pts
from 77.2%
Contribution margin
17.3%
−1.1 pts
from 18.4%
Net margin
16.8%
−0.7 pts
from 17.5%
Marketing Performance
22 Sep – 21 Oct 2026
See how these metrics work
Blended ROAS
2.3x
+0.2x
from 2.1x
aMER (new customers)
1.8x
+0.1x
from 1.7x
POAS
1.4x
+0.1x
from 1.3x
Breakeven ROAS
1.2x
+0.1x
from 1.1x
CAC
$23
+$3
from $20
Profit per new customer
$5
+$1
from $4
New customer revenue
64.0%
+2.1 pts
from 61.9%
Ad spend
$24,600
+15.5%
from $21,300
Ad spend and MER by week
Ad spend
MER
Visitors to Customers
22 Sep – 21 Oct 2026
Sessions
48,160
+6.2%
from 45,350
Conversion rate
2.5%
+0.1 pts
from 2.4%
New customers
612
+13.3%
from 540
Repeat customers
418
+4.0%
from 402
Customer Type
Revenue by week
New customers
Repeat customers
New customer %
Repeat customer %
Product Sales and Profit
22 Sep – 21 Oct 2026
Units Sold
463
Units sold
Linen Shirt
142
Skincare Set
120
Canvas Tote
96
Classic Hoodie
58
Travel Bag
47
Top 5 Sold Items
View all
PRODUCT
UNITS SOLD
PRODUCT SALES
PROFIT
LS
Linen Shirt
142
$11,000
$4,177
SS
Skincare Set
120
$6,000
−$540
CT
Canvas Tote
96
$7,860
$2,674
CH
Classic Hoodie
58
$6,440
$1,352
TB
Travel Bag
47
$5,170
$310
Loses money
Skincare Set is your second-best seller and the only product in the red.
Build Custom Dashboards for Your Own Analysis
Build Custom Dashboards for Your Own Analysis
Your data is already cleaned and ready. Drag in the metrics that matter and build your own view.
Your data is already cleaned and ready. Drag in the metrics that matter and build your own view.
Drag a widget onto the dashboard, or click to add it.
Metrics
Track key numbers and see which way they’re trending.
Custom metrics
Build your own formula and show it as a number, currency or percentage.
Charts
Use line, bar and pie charts for trends and breakdowns.
Tables
Dig into the detail behind any number.
Custom Dashboard
22 Sep – 21 Oct 2026
Clear
Drag a widget to start your dashboard.
Widgets use your cleaned Bloom data, so they fill in straight away.
Net profit
$10,729
+4.1%
from $10,307
Profit per order
Net profit
÷
Orders
$8.91
123
$
%
Net revenue and net profit
Line
Bar
Pie
Net revenue
Net profit
Order metrics
ORDER
GROSS SALES
COSTS
PROFIT
#2051
$86.40
$53.82
$32.58
#2050
$54.00
$42.80
$11.20
#2049
$129.90
$134.00
−$4.10
#2048
$72.50
$48.10
$24.40
Drag a widget onto the dashboard, or click to add it.
Metrics
Track key numbers and see which way they’re trending.
Custom metrics
Build your own formula and show it as a number, currency or percentage.
Charts
Use line, bar and pie charts for trends and breakdowns.
Tables
Dig into the detail behind any number.
Custom Dashboard
22 Sep – 21 Oct 2026
Clear
Drag a widget to start your dashboard.
Widgets use your cleaned Bloom data, so they fill in straight away.
Net profit
$10,729
+4.1%
from $10,307
Profit per order
Net profit
÷
Orders
$8.91
123
$
%
Net revenue and net profit
Line
Bar
Pie
Net revenue
Net profit
Order metrics
ORDER
GROSS SALES
COSTS
PROFIT
#2051
$86.40
$53.82
$32.58
#2050
$54.00
$42.80
$11.20
#2049
$129.90
$134.00
−$4.10
#2048
$72.50
$48.10
$24.40
Set Business Targets and Track Progress
Set Business Targets and Track Progress
Set weekly, monthly, quarterly or yearly goals, and see how close you are at a glance.
Set weekly, monthly, quarterly or yearly goals, and see how close you are at a glance.
Reach a goal
Stay under a cap
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
$12,000
$5,700
$17,100
Net profit goal
October 2026 · repeats every month
Behind
$8,458
so far, 70% of the $12,000 target
So far
$8,458
Projected by period end
$11,400
Period elapsed
74%
Actual
Projected
Target
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
18.0%
5.0%
30.0%
Net margin goal
October 2026 · repeats every month
Behind
16.8%
now, 93% of the 18.0% target
So far
16.8%
Projected by period end
16.8%
Period elapsed
74%
Actual
Projected
Target
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
1.3x
0.5x
3.0x
POAS goal
October 2026 · repeats every month
On track
1.4x
now, 108% of the 1.3x target
So far
1.4x
Projected by period end
1.4x
Period elapsed
74%
Actual
Projected
Target
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$26,000
$12,700
$38,100
Ad spend cap
October 2026 · repeats every month
Near cap
$18,845
so far, 72% of the $26,000 cap
So far
$18,845
Projected by period end
$25,400
Period elapsed
74%
Actual
Projected
Cap
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$14,000
$7,500
$22,400
COGS cap
October 2026 · repeats every month
Over cap
$11,055
so far, 79% of the $14,000 cap
So far
$11,055
Projected by period end
$14,900
Period elapsed
74%
Actual
Projected
Cap
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$600
$260
$780
Operating expenses cap
October 2026 · repeats every month
Under cap
$386
so far, 64% of the $600 cap
So far
$386
Projected by period end
$520
Period elapsed
74%
Actual
Projected
Cap
Reach a goal
Stay under a cap
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
$12,000
$5,700
$17,100
Net profit goal
October 2026 · repeats every month
Behind
$8,458
so far, 70% of the $12,000 target
So far
$8,458
Projected by period end
$11,400
Period elapsed
74%
Actual
Projected
Target
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
18.0%
5.0%
30.0%
Net margin goal
October 2026 · repeats every month
Behind
16.8%
now, 93% of the 18.0% target
So far
16.8%
Projected by period end
16.8%
Period elapsed
74%
Actual
Projected
Target
Grow the numbers that matter
Set targets for metrics you want to raise, like margin, POAS and net profit.
Metric
Net profit
Net margin
POAS
Period
Weekly
Monthly
Quarterly
Yearly
Target
1.3x
0.5x
3.0x
POAS goal
October 2026 · repeats every month
On track
1.4x
now, 108% of the 1.3x target
So far
1.4x
Projected by period end
1.4x
Period elapsed
74%
Actual
Projected
Target
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$26,000
$12,700
$38,100
Ad spend cap
October 2026 · repeats every month
Near cap
$18,845
so far, 72% of the $26,000 cap
So far
$18,845
Projected by period end
$25,400
Period elapsed
74%
Actual
Projected
Cap
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$14,000
$7,500
$22,400
COGS cap
October 2026 · repeats every month
Over cap
$11,055
so far, 79% of the $14,000 cap
So far
$11,055
Projected by period end
$14,900
Period elapsed
74%
Actual
Projected
Cap
Keep costs in line
Set limits for costs you want to control, like ad spend, COGS and operating expenses.
Metric
Ad spend
COGS
Operating expenses
Period
Weekly
Monthly
Quarterly
Yearly
Cap
$600
$260
$780
Operating expenses cap
October 2026 · repeats every month
Under cap
$386
so far, 64% of the $600 cap
So far
$386
Projected by period end
$520
Period elapsed
74%
Actual
Projected
Cap
Integrate Your Apps for Channel-Specific Metrics
Integrate Your Apps for Channel-Specific Metrics
Browse the metrics library to find every KPI from Bloom, Shopify and your connected apps, and build a view that’s unique to your store.
Browse the metrics library to find every KPI from Bloom, Shopify and your connected apps, and build a view that’s unique to your store.
Bloom profit
Shopify
Google Ads
Meta Ads
TikTok Ads
Klaviyo
Google Analytics 4
Profit Metrics
Last 30 days
Product gross margin %
79.1%
+0.5 pts
from 78.6%
Gross profit
$49,494
+$4,284 (9.5%)
from $45,210
Contribution margin %
17.3%
−1.1 pts
from 18.4%
Net profit
$10,729
+$422 (4.1%)
from $10,307
Net profit margin %
16.8%
−0.7 pts
from 17.5%
Product gross profit
$50,480
+$4,360 (9.5%)
from $46,120
Gross margin %
77.6%
+0.4 pts
from 77.2%
Contribution profit
$11,029
+$189 (1.7%)
from $10,840
Shopify Metrics
Last 30 days
Gross sales
$75,300
+$5,500 (7.9%)
from $69,800
Net revenue
$63,814
+$4,894 (8.3%)
from $58,920
Orders
1,204
+119 (11.0%)
from 1,085
Average order value
$53.00
−$1.30
from $54.30
Discounts
$6,120
+$640 (11.7%)
from $5,480
Refunds
$3,480
−$130 (3.6%)
from $3,610
New customers
612
+72 (13.3%)
from 540
Returning customer rate
40.6%
−2.1 pts
from 42.7%
Google Ads Metrics
Last 30 days
Google ROAS
3.8x
+0.3x
from 3.5x
Ad spend
$8,200
+$600 (7.9%)
from $7,600
Conversion value
$31,600
+$5,000 (18.8%)
from $26,600
Conversions
286
+35 (13.9%)
from 251
Cost per conversion
$28.67
−$1.61
from $30.28
Click-through rate
4.1%
+0.3 pts
from 3.8%
Cost per click
$1.12
−$0.06
from $1.18
Impressions
182,400
+10,500 (6.1%)
from 171,900
Meta Ads Metrics
Last 30 days
Meta ROAS
3.1x
−0.2x
from 3.3x
Ad spend
$12,400
+$1,500 (13.8%)
from $10,900
Purchase value
$38,900
+$2,900 (8.1%)
from $36,000
Purchases
412
+23 (5.9%)
from 389
Cost per purchase
$30.10
+$2.08
from $28.02
CPM
$14.20
+$1.10
from $13.10
Click-through rate
1.6%
−0.1 pts
from 1.7%
Frequency
2.4
+0.3
from 2.1
TikTok Ads Metrics
Last 30 days
TikTok ROAS
2.4x
−0.5x
from 2.9x
Ad spend
$3,100
+$500 (19.2%)
from $2,600
Conversion value
$7,400
−$140 (1.9%)
from $7,540
Conversions
96
−8 (7.7%)
from 104
Cost per conversion
$32.29
+$7.29
from $25.00
CPM
$8.40
+$0.50
from $7.90
Click-through rate
1.1%
−0.1 pts
from 1.2%
Video views
412,300
+24,300 (6.3%)
from 388,000
Klaviyo Metrics
Last 30 days
Email revenue
$9,800
+$700 (7.7%)
from $9,100
Revenue per recipient
$0.41
+$0.04
from $0.37
Open rate
46.2%
+1.4 pts
from 44.8%
Click rate
4.9%
+0.3 pts
from 4.6%
Placed orders
164
+13 (8.6%)
from 151
Flow revenue
$6,200
+$500 (8.8%)
from $5,700
Campaign revenue
$3,600
+$200 (5.9%)
from $3,400
Unsubscribe rate
0.3%
+0.1 pts
from 0.2%
Google Analytics 4 Metrics
Last 30 days
Sessions
48,160
+2,810 (6.2%)
from 45,350
Users
36,900
+2,100 (6.0%)
from 34,800
Conversion rate
2.5%
+0.1 pts
from 2.4%
Engagement rate
61.4%
+1.6 pts
from 59.8%
Engaged sessions
29,570
+2,450 (9.0%)
from 27,120
Bounce rate
38.6%
−1.6 pts
from 40.2%
Add-to-cart rate
7.8%
+0.6 pts
from 7.2%
Purchase revenue
$63,814
+$4,894 (8.3%)
from $58,920
Bloom profit
Shopify
Google Ads
Meta Ads
TikTok Ads
Klaviyo
Google Analytics 4
Profit Metrics
Last 30 days
Product gross margin %
79.1%
+0.5 pts
from 78.6%
Gross profit
$49,494
+$4,284 (9.5%)
from $45,210
Contribution margin %
17.3%
−1.1 pts
from 18.4%
Net profit
$10,729
+$422 (4.1%)
from $10,307
Net profit margin %
16.8%
−0.7 pts
from 17.5%
Product gross profit
$50,480
+$4,360 (9.5%)
from $46,120
Gross margin %
77.6%
+0.4 pts
from 77.2%
Contribution profit
$11,029
+$189 (1.7%)
from $10,840
Shopify Metrics
Last 30 days
Gross sales
$75,300
+$5,500 (7.9%)
from $69,800
Net revenue
$63,814
+$4,894 (8.3%)
from $58,920
Orders
1,204
+119 (11.0%)
from 1,085
Average order value
$53.00
−$1.30
from $54.30
Discounts
$6,120
+$640 (11.7%)
from $5,480
Refunds
$3,480
−$130 (3.6%)
from $3,610
New customers
612
+72 (13.3%)
from 540
Returning customer rate
40.6%
−2.1 pts
from 42.7%
Google Ads Metrics
Last 30 days
Google ROAS
3.8x
+0.3x
from 3.5x
Ad spend
$8,200
+$600 (7.9%)
from $7,600
Conversion value
$31,600
+$5,000 (18.8%)
from $26,600
Conversions
286
+35 (13.9%)
from 251
Cost per conversion
$28.67
−$1.61
from $30.28
Click-through rate
4.1%
+0.3 pts
from 3.8%
Cost per click
$1.12
−$0.06
from $1.18
Impressions
182,400
+10,500 (6.1%)
from 171,900
Meta Ads Metrics
Last 30 days
Meta ROAS
3.1x
−0.2x
from 3.3x
Ad spend
$12,400
+$1,500 (13.8%)
from $10,900
Purchase value
$38,900
+$2,900 (8.1%)
from $36,000
Purchases
412
+23 (5.9%)
from 389
Cost per purchase
$30.10
+$2.08
from $28.02
CPM
$14.20
+$1.10
from $13.10
Click-through rate
1.6%
−0.1 pts
from 1.7%
Frequency
2.4
+0.3
from 2.1
TikTok Ads Metrics
Last 30 days
TikTok ROAS
2.4x
−0.5x
from 2.9x
Ad spend
$3,100
+$500 (19.2%)
from $2,600
Conversion value
$7,400
−$140 (1.9%)
from $7,540
Conversions
96
−8 (7.7%)
from 104
Cost per conversion
$32.29
+$7.29
from $25.00
CPM
$8.40
+$0.50
from $7.90
Click-through rate
1.1%
−0.1 pts
from 1.2%
Video views
412,300
+24,300 (6.3%)
from 388,000
Klaviyo Metrics
Last 30 days
Email revenue
$9,800
+$700 (7.7%)
from $9,100
Revenue per recipient
$0.41
+$0.04
from $0.37
Open rate
46.2%
+1.4 pts
from 44.8%
Click rate
4.9%
+0.3 pts
from 4.6%
Placed orders
164
+13 (8.6%)
from 151
Flow revenue
$6,200
+$500 (8.8%)
from $5,700
Campaign revenue
$3,600
+$200 (5.9%)
from $3,400
Unsubscribe rate
0.3%
+0.1 pts
from 0.2%
Google Analytics 4 Metrics
Last 30 days
Sessions
48,160
+2,810 (6.2%)
from 45,350
Users
36,900
+2,100 (6.0%)
from 34,800
Conversion rate
2.5%
+0.1 pts
from 2.4%
Engagement rate
61.4%
+1.6 pts
from 59.8%
Engaged sessions
29,570
+2,450 (9.0%)
from 27,120
Bounce rate
38.6%
−1.6 pts
from 40.2%
Add-to-cart rate
7.8%
+0.6 pts
from 7.2%
Purchase revenue
$63,814
+$4,894 (8.3%)
from $58,920
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